For an Internet Marketer, blogging can be one of the more misunderstood aspects of the business. In today’s blog post I want to talk about blogging… and specifically, where blogging fits into the overall picture of your Internet Marketing business.
Make Money Through Blogging
Keeping in mind that every component of your business needs to be there for a reason… blogging is there for a very specific reason, as well. There’s really two reasons that blogging is there.
First, it’s there to help you create a relationship with your audience.
Your blog plays a critical role in this phase of relationship building, as it is where you bring people back to and share with those people what’s working for you in your business, which in turn strengthens that relationship, develops rapport and responsiveness with that audience. This, in turn, leads to them joining your team or to buying a product that you promote or simply recommend.
I use Optimizepress for all my blog content – it’s an excellent marketing theme.
Remember, we only get paid when people join our teams or buy products from us. The only way people do that is if we have rapport and responsiveness built up with them.
How you build that rapport and responsiveness with your audience is by consistently and predictably creating problem-solving content.
Secondly, what blogging is really good for is that it serves as a means of leveraging your marketing skills which eventually result in more traffic, lead generation, and sales… and this is when it starts to get really powerful. When you create that problem-solving content over a long enough period of time and you do your target market research correctly… and create your customer avatar… what’s going to happen is that over a certain period of time is that your blog will build up authority… people will start coming to your blog very consistently… and people will start opting-in through your lead magnet that you have on your blog… and also becoming leads and becoming buyers.
The company I host my Optimizepress blog with is Siteground. 24 hour, 7 days support if needed. Highly recommend.
So, more or less what your blog does is two-fold. First, it builds relationship with your audience.
Make Money Through Blogging Using Leverage
But secondly… and more important and more exciting for you… when you generate that problem-solving content over a certain period of time… when you develop rapport with an audience over time… when people return to your blog to consume your content… having a lead magnet, little sidebar opt-in form, or lead box pop-up in your P.S. line of your blog… there is no question that people will… sooner or later… go ahead and put their name into your blog, become a lead for you and your business, buy a product from you or join your team.
A lead that you generate through blogging is so much more responsive than a lead that you generate through…let’s say Solo Ads or Facebook Ads. Why?, because they’ve come to your blog… they’ve ingested some of your problem-solving content, and then after that they’ve decided to take action and opt-in to your blog. So the relationship is already there, prebuilt… which is extremely valuable for you and your business.
So really what your blog’s main purpose is… is to be a content hub, and to be a medium through which you can provide valuable content to your readers…generate leads through those readers… then after they’ve opted-in to your list, you continue the relationship building process through daily emails to your list, and through other mediums such as doing Facebook Lives and weekly webinars…eventually turning your followers into customers for life.
So figure out what your ideal target market’s problems are. Whether it be traffic generation, lead generation, closing, phone sales, etc. Figure out what the struggles are of your target market. Create content that is tailored to solving those problems and you’ll immediately have rapport built without audience.
So all you need to do is download Optimizepress (one-off cost) and get your blog hosted with Siteground (sometimes they have a free domain name giveaway) and hook up your autoresponder – I use Aweber. Then you are officially blogging!! Easy!
Thank you so much for watching “How To Make Money Through Blogging In Your Online Business” – drop a comment below or share if this helped you. You deserve success!
Megan T Davenport
“Helping Online Marketers Generate Leads and Sales – Using Automation”